New product design and development is the most important factor in the survival of a company. In an industry that is changing quickly, firms must continually revise their product portfolio. This is necessary due to constant change in technology and changing preferences of consumers. A system driven by marketing is one that puts the consumer needs first, and only produces goods that are known to capture. Market research is carried out, which establishes what is needed. The product range is developed which is technically and aesthetically superior, hence possessing an advantage in the market place.

R&D has a unique economic significance apart from its traditional association with technological development. R&D investment generally reflects a government's or an organization's willingness to forgo current operations or profit to improve future performance or returns.

Flavouring is nothing but a magical blend of art and science.We analyze nature closely and employ our time-tested art of blending aroma chemicals and natural oils to present nature identical flavours to our clients and their consumers.